LUCRF Super boosts executive team with a focus on growth

LUCRF Super is excited to announce some changes to their executive team.

In 2018, the fund initiated an ambitious three-year strategic plan with a focus on active member growth. As such, it’s pleased to announce some changes that will ensure the fund is well placed to deliver for its members.

On 12 November 2018, LUCRF Super welcomed Chris Deakin to its team as Executive Manager – Distribution. Chris brings a wealth of experience in senior managerial roles in workplace and employer relationships, strategic partnerships and business development roles. After spending six years at Health Super, Chris was most recently the National Manager – Workplace & Employer Super at IOOF Fund.

This newly created role of Executive Manager – Distribution will bring LUCRF Super’s member and employer-facing teams together under one strategic direction.

“Chris Deakin will be a great addition to the LUCRF Super executive team,” said LUCRF Super CEO, Charlie Donnelly.

“Her skills and experience are integral to ensuring we continue to offer our members and employers the exceptional level of service that we’re known for. We’ve been looking forward to having her on board.”

Additionally, there will be some other changes to the executive team at LUCRF Super to support its strategic objectives. Leigh Gavin, who first joined the fund in 2016, will become Chief Investment Officer, while another new position of Executive Manager – Brand & Experience will be filled by Sarah Dennis (previously General Manager, Marketing & Communications).

The fund has also made a series of changes to senior management over the last few months. From 12 November, it welcomed Lynda Cross as Manager – Advice & Education. Lynda brings significant experience as a leader in advice, strategic partnerships and wealth education. Her most recent position as a senior financial analyst followed 16 years’ experience in various leadership roles with Mercer.

All these appointments will ensure that LUCRF Super is offering its members and employers the best experience possible across all channels.

“It’s an exciting time here at LUCRF Super,” said Donnelly. “We’re clear on our purpose: to ensure we help our members achieve financial dignity now, and in retirement. It is imperative that we keep performing at the highest level and enhance our member and employer offering so we can continue to improve and, ultimately, grow.”