We've got a new look

Introducing our sharp new brand.

It's one that speaks to our roots and reflects our vision for the future.

LUCRF Super laid the foundation for the Australian superannuation system forty years ago. Since then, we've continued to help our members achieve financial dignity and independence, now and in retirement.

"We're launching our new brand as we sharpen our focus on smart digital enhancements that will provide an improved member experience," said Sarah Dennis, LUCRF Super’s general manager of marketing and communications. "Our story is strong, so we wanted our new brand to be too."

Decades ago, our fund delivered the first portable and fully-vested super system that has since provided one of the most valuable public policies of the last century. The values we held while creating that system – innovation, fairness and integrity – remain unchanged.

"Our new brand is simple, sharp and visually appealing," Dennis adds. "It leverages our history yet embraces modern transformation. We have and always will focus on offering great quality products tailored to our members, along with our financial advice services, low fees, and strong long-term performance."

We're proud to launch a new LUCRF Super brand to mark the beginning of a bright future that integrates our digital transformation with the friendly personal service we're known for.

LUCRF Super new look